Buffalo Millineries: Sinclair, Rooney & Co

Aaaaand we’re back after a long hiatus! In this post, we’re talking about Sinclair, Rooney & Co (SR&Co from here on out) and taking a look at their ads from The Illustrated Milliner.

SR&Co. were “jobbers”, or “importers, manufacturers and wholesalers of millinery, ribbons, flowers, feathers, silks, and velvets.” Their namesakes are Edward A. Rooney, the General Manager, and John Sinclair, the President. Also mentioned in their ads are Henry C. Gerber, the Vice President, and Dean R. Nott, the Secretary and Treasurer. I’m not sure when they became a company, but they’re mentioned as early as 1902*. In 1905, Gerber and Nott splintered off and formed their own company, Gerber, Nott & Co. They were located at 492 Washington street (which is sadly now a parking lot), down the street from where SR&Co’s new building would be.

SR&Co’s first office was located downtown at 34-36-38 E Eagle Street, with a factory located at 361-363-365 Washington Street. They later built a new building (which is now on the National Register of Historic Places) at the corner of Washington Street and East Mohawk in 1909, and stayed there until 1926. Here’s a note of it in the July-Dec 1909 issue:

1909The last ad of theirs that I could find was in an edition of The Illustrated Milliner from July 1922. I couldn’t find any info on whether SR&Co. moved from their Washington Street building in 1926, or if they closed. I can find SR&Co ads from 1902, but they don’t show up again until 1915 (not counting the fact that there are no available issues from July 1902-1906 or 1912). It seems like SR&Co was one of the largest millinery supply houses in Buffalo, so I’m intrigued as to why I can’t find any info that would make sense of the disruption in advertisements or when they closed. I’m wondering if the library downtown has any info. If I ever make it there and if they have info, I’ll be sure to update this post! On to the ads…

1902_1_Sinclair
1902

1902_3a
1902

1902_2_Sinclair

1902

1915_1
August 1915

1915_2
September 1915

1916_4_Sinclair
February 1916

1916_2_Rooney
February 1916

1916_3_rooney
March 1916

1917_1
March 1917

1917_4_sinclair
August 1917

1917_6_Sinclair
November 1917

1917_ad
1917

1917_window display
1917 || See a larger image of this window display HERE

1917_Rooney_1
1917

1918_1_Sinclair
January 1918

1918_Sinclair
May 1918

1918_b2_Sinclair
July 1918

1920_4_snclair_ jpg
January 1920

1920_5_sinclair
January 1920

1920_9_sinclair_rooney
March 1920

1920-4
March 1920

1920_5
April 1920

1920_6
April 1920

1920_7
April 1920

1921_1
January 1921

1922_2
January 1922

1922_3
January 1922

1922_9_Sinclair_
July 1922

Weren’t those darling?! I love seeing the progression of the designs, typography, and illustrations as they move from the turn of the century into the 1920’s.

|| Unrelated to millinery but still interesting, was a mention of the men from SR&Co contributing to the WWI effort by building a community farm:

1917_war

In addition, an issue from October 1918 noted that SR&Co had twelve men fighting on the front lines. ||

Well, that wraps up this post! Thanks for reading!
-Monica

________________

*According to HathiTrust.org, The Illustrated Milliner was published in NY, NY from 1900-1934. The earliest volumes available are from 1902, so SR&Co may have been mentioned in those volumes.

Sources:

The Illustrated Milliner on HathiTrust.org | LINK

Palmer’s Views of Buffalo | LINK

NPS.Gov | LINK

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